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Google, Fold.it, & Cyberspace: You are a computer

This is something that should scare you. This is something that should thrill you. At the very least, this is something that should make you think. It should make you think about what you do and who you are. More importantly, it should make you think about what you are, because you are certainly not what you think you are. You see, to a great extent, you are what you do- and what you do is process... read more

John Metta: An Intentional Brand

I recently spend some money on something frivolous. Branding. I, John Metta, a person living in a small house in Hood River, have a logo. I actually worked with a graphic artist who specializes in branding to create “The John Metta Brand” Seriously. Yes. Yes, I know. The Branding of Mettadore The obvious question, and one I would’ve asked a couple years ago is this: Why should I brand... read more

Labour Day

It’s labour day,1 and I’m sitting in a coffee shop in my lovely Hood River… working. I’m working on Labour Day. There’s a part of me that’s really happy about this, and there’s a part of me that’s not happy about it, and then there’s another part of me that’s really happy about it… but then there’s this fourth part of me that’s not... read more

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